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Think Like an Ancestor | The Future of Sustainable, Slow Fashion

Updated: Mar 18

With Nairobi Design Week underway with its beautiful theme "We are the ancestors", now is the perfect time to explore what it means to be an ancestor today.


Have you ever thought of yourself as an ancestor?

Humankind for millennia have built tools, techniques, organisations and systems to last. Our ancestors came up with inventions like the wheel, clothing, machinery, and the concept of farming just to name a few, all of which we still use today.




What kind of world do you envision for the future?

We are living at a pivotal time where a collective mindset shift is an actual possibility. More of us are realising that "growth" isn't everything but instead, stability and systems in which we can all thrive might be the future worth building. We envision a world where water is looked at as sacred again, soil is nurtured, plants and animals are valued, and a more equitable world altogether. That's why we think slow fashion and artisan craftsmanship are the future - they allow you to express yourself while having a positive impact on someone else.



Our name, Ziimara, means complete stability. As ancestors, we are trying to leave the world a better place than how we found it:

  • Honouring community — Recognising that we are all part of something greater, just like the artisans who craft our sustainable handbags.

  • Empowering voices — Your choices matter. Supporting responsible fashion means investing in a better future.

  • Designing with our own ancestors in mind while recognising that we will be ancestors too — Crafting pieces that last, inspired by heritage techniques and slow fashion principles.

  • Respecting artisanship — Valuing the artistry and care that goes into each handmade piece, supporting ethical practices to create ethical luxury pieces.

  • Giving back — Supporting nature-based solutions

  • Closing the loop — Following circular economy principles to reduce waste and create lasting impact.




Knowing now that you are an ancestor, what would you do differently?



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