Perhaps a bit of both is what is needed to live #TheZiimaraWay.
Ziimara is a fusion of two powerful Swahili words that loosely translate to "complete stability". This is our idealistic vision, where we all work in harmony; Earth and all her children.
Following what most indigenous tribes believe, we are all connected to each other and to the planet. Somewhere along the way, some of us lost that belief and perhaps that is why exploitation of the Earth's gifts and our fellow human beings became so acceptable? But not anymore. Things are changing.
1. The Rise of Conscious Living
If you are reading this, you have probably started your conscious journey. Perhaps when you buy something, it is no longer enough for it to simply be pretty. Perhaps you now invest more in things that are beautiful in every sense: the people making the items would have enjoyed the process, the materials used are treated with care and have a positive impact, the execution is carried out with precision, passion and care, and the final piece is truly a piece of art. The way these items are made follow your values or encourage you to explore what your values are.
Brands like Ziimara and individuals alike are starting to make kinder, more purposeful choices.
2. The Rise of Slow Living
Hand in hand with conscious living, slow living is about doing things better, not faster. There is a saying in Swahili Haraka haraka haina baraka. It means that there are no blessings in doing things in a rush.
There is a rise in individuals taking time for self-care and making space for reflection. Slow living gives us a chance to pause and reconnect with nature. More of us take time to stop and smell the roses, or walk barefoot on some grass. This connection with our Earth never went away but it's being brought back to the forefront of our minds. When we all have this connection and grounding, we will remember that we are custodians of our planet and each other.
3. The Rise of Collaboration
Instead of competing, new brands with similar values and goals actually collaborate together. The mindset has changed to help one another achieve goals together rather than race. When we work together, we can achieve anything!
We are so excited for this shift in awareness that is happening and look forward to being part of this shift.
Find out more about Ziimara here.
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